
“SimpleC is the best audio-visual medium to reinforce our Best Friends Program at Woodland Ridge.
Thank you for this creative approach to Memory Care."
Beth Cayce
CEO - CaraVita Home Care
Key Concepts
SimpleC is based on the following key concepts found in scientific literature:
- Reminiscence and reminiscence therapy
- Music and music therapy
- Orientation and reality orientation
- Trusted VoiceSM and simulated presence
Reminiscence and reminiscence therapy
A picture or song often helps someone recall a memory or story that they otherwise would not remember. Reminiscence therapy uses this to help individuals connect with their memories. Photographs and music, as well as other objects, can be used to bridge those memories as they become less accessible in older age. The goals of reminiscing are to:
- Facilitate social interaction
- Bring back positive emotions
- Improve mood status and decrease depression
- Improve self health perception
- Increase self-esteem
- Increase sense of mastery and identity
Music and music therapy
The part of the brain responsible for auditory memory is particularly resilient to age-related changes and cognitive decline. Music therapy uses a person’s favorite songs to affect mood or stimulate memory. Participation can range from listening to actively singing along to improvising. The focus of using music is to:
- Address social and behavioral symptoms
- Improve mood
- Improve social interaction
- Decrease behaviors such as agitation, aggression, and wandering
Orientation and reality orientation
Some seniors experience disorientation to time, place, or person. Orientation, referred to as “reality orientation” in the scientific literature, provides cues that inform and reassure residents as to where they are. Reality orientation therapy typically uses clocks, calendars, or television. The goals of orientation are to:
- Resolve confusion and agitation
- Allow residents to function effectively
- Help individuals navigate their environment
Trusted Voice and simulated presence
Trusted Voice, also referred to as “simulated presence” in scientific literature, uses familiar voices to convey a message. A familiar voice, for example from one’s child, is more effective than the voice of a stranger. In addition, a familiar voice can effectively calm someone who is agitated. In general, the goals are to:
- Regulate emotions
- Reduce level of anxiety
- Reduce verbal and physical agitation
- Provide comfort






